A Message from Our CEO
As we finalize our system conversions, I’d like to take the opportunity to express our sincere appreciation for your continued patience these past couple months; your support has allowed us to provide you a better way to bank with us, whether you’re online or in a branch.
Since our systems went live July 3rd, every employee has been instrumental in addressing member concerns and questions. In July alone, the month of our conversions, we handled over 90,000 calls (a typical month yields around 40,000). We also saw a significant increase in email communication and within our branches during this time.
As we begin to settle into our new processes, I’m confident in our ability to adjust to new member service and administrative procedures. Change can be difficult. While we encountered hiccups as expected along this journey, we made the best choice for our continued growth by creating a foundation we can build from.
We find ourselves ready to enter an era of growth, opportunity, and service. Our system enhancements enable us to serve you more efficiently. With the best tools now in our toolbox, we have the ability to construct best-in-industry products and services. In fact, we’ve already begun creating new member and business products. Coming soon in 2018, we will launch new products and services throughout the year and enhance our communities through increased volunteer work and further develop initiatives to give back.
Our conversions and ongoing changes to improve member service are instrumental as we continue to evolve as your trusted financial partner. Improving the Quality of Your Financial Life has been our driving force, and will continue to be our mission as we move forward. This is only the beginning – we have big things in store. I’m happy you are with us and we are excited about our future together. From all of us at GECU, thank you.
Timothy D. Ballinger
President and Chief Executive Officer