A Message from Our CEO

Happy New Year! From all of us at General Electric Credit Union, we hope you had a wonderful holiday season with friends and family.

The past year has been dynamic as we’ve experienced significant changes – all moving toward a bigger and brighter future. Not only did we complete the conversions of our core system and Online/Mobile Banking platform, but we’ve implemented new products and enhancements including: Purchase Rewards, Money Management, and Certificate Specials. There’s no doubt we have gained tremendous momentum moving into the new year.

As we enter 2018, the economy is in a good position to maintain strong growth. Unemployment is declining, and wages are predicted to rise enabling faster growth and increased spending.1 Membership is expected to continually rise for all credit unions due to an increased recognition of the value a credit union membership offers. As the prime rate is predicted to increase in 2018,2 we will continue to monitor both our deposit and loan rates to maintain our competitive position in the Tri-State area.

Our mission remains to Improve the Quality of Financial Lives. We will continue to innovate and evolve by creating new, industry-leading products designed to enhance your life. In 2018, we’re introducing a tiered-rate money market checking account, Amplified, that will earn a higher return with the same access and flexibility of a checking account. With a lower entry point and four rate tiers, this account also includes two variable rate tiers that will experience almost real-time rate adjustments based on the market. This is a one-of-a-kind account you won’t find anywhere else.

We’re working to optimize your experience with us across all channels. The expansion to our call center and team of dedicated professionals enables us to provide you a better response time and attention to your accounts. We’ve begun introducing Member Consultants in our Reading Road, Mason, Fairfield, and Loveland branches who are available to meet with you and understand your needs to provide customized solutions that will improve your financial life. We’re also making changes to better your experience with us when visiting our website. We’ll soon be introducing a more traditional menu system making it easier to find what you’re looking for; we’re also adding sub-navigation for the items you need most often, including: rates, hours and locations, and applications and forms. To provide you even better assistance when you need it, we’re also working on a Live Chat option on our website.

In the new year, we want to become your resource for all things financial and be your partner by providing you the tools to empower you to make smarter financial decisions. We’ve introduced a new blog section on our website with original articles relevant to your financial needs called Money Minutes. Your financial health is important as you get ready to buy a home, start a family, or prepare for retirement; no matter what stage you are in, we want to be there with you along the way.

While these are just a few of the many upgrades we have recently added or have on the horizon for 2018, we’re excited to start the new year in an opportunistic position for continued growth. Thank you for your support and we wish you a very happy new year! 

Timothy D. Ballinger
President and Chief Executive Officer




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