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General Electric Credit Union

A Message from Our CEO

With 2020 on the horizon, I want to thank you for all you’ve done to make this year an incredible one for General Electric Credit Union. Your voice as a member has helped to not only elevate our products and services, but also shape the way in which we provide you with more options to do your everyday banking. Before 2019 comes to a close, we have a number of exciting developments to support our mantra of ‘being the easiest financial institution to do business with.

One of the ways we’re making banking better, and easier, for you is through the expansion of our branch network. Having more locations better positions us to serve you throughout your financial journey. Our construction teams have been hard at work building new branches in Florence, Oakley, and Montgomery; all three are currently slated to finish construction in the fourth quarter of 2019. We’re certainly not stopping there; in 2020, we will relocate our Eastgate branch to a nearby, free-standing location, as well as open two more branches—one in South Lebanon and another at The Oaks, across from Liberty Center.

The introduction of our Interactive Teller Machines (ITMs) represents another exciting development and a new way to experience banking. With our ITM’s self-service feature, you can perform transactions our tellers can do—such as cashing a check to the penny and making a loan payment—on your own, 24/7. We will be the first in our market with this level of technology that’s available seven days a week, all day long. If you need additional assistance, you will also have the ability to speak with a local GECU team member through the ITM’s two-way video chat technology during business hours. Simply put, our ITMs allow you to bank how you want to bank.

Our commitment to local communities has deepened greatly in 2019. So far this year, 146 team members have volunteered more than 1,635 hours with our GECU Cares volunteer initiative. We recently expanded this outreach with the formation of the Giveback Partners Program, which provides us the opportunity to invest in nonprofits through financial contributions and volunteer manpower. Each year, we will pick three organizations that demonstrate the credit union philosophy of People Helping People to be part of our program. This year, we selected Matthew 25: Ministries, Habitat for Humanity, and May We Help. We are fortunate to align ourselves with those who continually make a positive impact on our communities.

As always, I want to express my gratitude for your continued support and loyalty. You help make us better every day, and it’s an honor to serve you.

Timothy D. Ballinger
President and Chief Executive Officer


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