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General Electric Credit Union

A Message from Our CEO

With COVID-19’s impact on our communities, the first half of 2020 unfolded differently than anticipated. Staying true to our fundamental values and mission, we worked to provide solutions to help you stay in control of your financial life, even in the face of extraordinary challenges. As we continue to navigate this situation together, I want to thank you for your unwavering loyalty, dedication, and patience.

At a time when much of the world came to a halt, your Credit Union did not stop. We swiftly adjusted our operations to ensure your needs, and those of our team, were safely met. At the onset, we transitioned many of our team members to work from home to provide uninterrupted service while practicing social distancing. To protect the health and safety of members and our teams, we restricted walk-in traffic to our branches. With account accessibility a priority for you, we quickly expanded the availability of our Interactive Teller Machines (ITMs). This technology allows you to perform transactions typically completed with an in-person teller, either through a two-way video feature or an enhanced ATM option. We accelerated our original ITM deployment plan and introduced seven of them far ahead of schedule.

In addition to uninterrupted service and account access, we offered emergency relief to help members navigate the uncertainty of the crisis. We enhanced our Hardship Emergency Loan Program (HELP), waived or suspended a number of fees, and increased limits for mobile deposits and ATM withdrawals. Additionally, we helped members and businesses to defer loan payments, and assisted businesses through participating in the SBA’s Payment Protection Program (PPP). We know the financial impact of the pandemic is in many ways still present, so please reach out to us for assistance. No matter what challenge you may be facing, we are here to help.   

While we have reduced the restrictions to our lobbies, preserving health and safety remains our highest priority. We are adhering to all necessary guidelines to serve your needs, and we appreciate your support in following them as well. To manage the flow of traffic in our lobbies, we ask you to continue making appointments for any needs beyond simple transactions. Likewise, we strongly encourage you to continue taking advantage of our remote access options—such as our ITMs, drive-thru lanes, Online Banking and mobile app—as much as possible. At this time, our Mercy and Tri-Health hospital locations remain temporarily closed to assist in reducing non-essential foot traffic in hospitals.

We remain focused on investing in all aspects of the Credit Union, from the growth of our support team to the expansion of our physical footprint. In fact, we recently opened our new Oakley branch and are on schedule to open our Montgomery location later this summer. These new locations feature our new branch model which offers a refreshed look and feel, as well as an environment where we can direct our attention to all aspects of your financial journey. 

The efforts from these last few months speak to the stability of our organization, as well as our combined strength as people working together to overcome even the most unforeseeable circumstances. Today, tomorrow, and for all the days to come, know your Credit Union stands by your side.

Timothy D. Ballinger
President and Chief Executive Officer


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