A Message from Our CEO
It’s hard to believe we’re in the final quarter of 2021. Your Credit Union has grown in several ways this year, and I’m proud of what we’ve accomplished to further support and invest in our members, team members, and the communities we serve. While we have several new initiatives just around the corner, it’s also exciting to look back on how we’ve worked to better serve our members.
A key focus for the Credit Union this year has been growing the many ways we do business with you. We’ve expanded both our assisted and self-service options to provide you greater flexibility and more convenient banking. We opened new Eastgate and South Lebanon branches where you can speak with one of our knowledgeable team members and receive guidance throughout your financial journey. You can take advantage of our Interactive Teller Machine (ITM) through drive-thru lanes and 24/7 lobbies to access and manage your accounts, or speak with a Personal Teller through live, two-way video chat. We also introduced other technology enhancements, such as scheduling your branch appointments online and a Secure Chat feature in our mobile app. Simply put, we’re working to give you the ability to do business how you want, where you want, whether it’s face-to-face or on your own.
With the growth of our business comes the continued development of our team members across the Credit Union. We encourage all team members to challenge themselves to grow professionally – to enhance proficiency in their technical skills and to promote behaviors that live true to our Core Values of Honesty, Accountability, Teamwork, and being Solutions-focused. And, specific to our executive and management leaders, our Foundations of Leadership Program has provided focused professional development resources for nearly 100 GECU leaders. We’re continually looking to grow our offering of innovative learning solutions that help pave the way for future success at the Credit Union.
Setting our sights on future growth, we’re opening more branches, including Liberty Way in the coming months; rolling out a new debit card rewards program; and creating a new, best-in-class website (your Online Banking and mobile app experience will not be impacted by our new website). With these and other enhancements to your member experience, know your trust in us is well placed.
I look forward to how we will take the Credit Union to new heights in 2022. Thank you for doing business with GECU and for making this a great year.
Timothy D. Ballinger
President and Chief Executive Officer
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