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General Electric Credit Union

A Message from Our CEO

First and foremost, I want to express my sincere gratitude for voting General Electric Credit Union as the 2019 Best Credit Union in Cincinnati. This recognition informs Cincinnatians of GECU’s quality service, but more importantly, it is a testament to the trust you place in us.

Your trust is the foundation of our relationship, and it allows us to cultivate a financial community where you and your family can thrive. Continuing through 2019, this community will be strengthened even further with three important words: Together We Will. Your needs, challenges, desires, and dreams drive us each and every day to improve our products and our service. We’ve been hard at work these past few months doing exactly that, and rest assured there are even more exciting opportunities on the horizon. 

We recently conducted extensive market research and reviewed member feedback to see how we could elevate your everyday financial experience. Based on these results, we developed two new checking accounts and paired them with robust, best-in-class features. Additionally, we expanded our ATM network to give you access to more than 57,000 free ATMs across the nation. We made these enhancements because of your valuable feedback. We are always listening, and your voice is essential in shaping the decisions we make. With your continued insight, together we will strengthen our products and services to further Improve the Quality of Financial Lives.

Our branch presence in Greater Cincinnati and Northern Kentucky has expanded, and will continue to grow during the remainder of the year. In early January, we opened our Highland Heights office; the Highland Heights community was extraordinarily generous in welcoming GECU to the area. As a token of our appreciation, we donated $3,000 to local non-profit organizations. Our community will continue to grow as we unveil more locations in areas such as: Florence, Oakley, Montgomery, and the west side of Cincinnati. 

Each of these new locations will offer a next-generation financial experience, one designed exclusively to enrich relationships. We’ll have new Interactive Teller Machines (ITMs), with cutting-edge, self-service technology. We’ll walk you through how to use the ITMs to perform a wide range of everyday transactions – improving the speed, privacy, and convenience of your experience.

These ITMs are giving our branch teams the opportunity and availability to sit down with you over a cup of coffee to discuss your long-term financial goals and provide additional consultative services. These branches represent the next evolution of our community, providing you with a comprehensive financial center, where together we will grow toward a bright future. 

There is more to come, and I am thankful that we are on this journey together. Thank you again for your loyalty, support, and trust – and for helping the GECU community grow in ways we never could have imagined.

Timothy D. Ballinger
President and Chief Executive Officer


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