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General Electric Credit Union

A Message from Our CEO

Happy New Year! From all of us at General Electric Credit Union, we hope you had a wonderful holiday season with friends and family.

This past year, the U.S. economy was marked with strong economic growth. Rates have been rising and the stock market has been volatile at times. As we enter 2019, unemployment is continuing to decline, and wages are predicted to rise. While the economy remains in good health and a decline is unlikely, we can anticipate a potential slowdown in rate increases by the Fed.

Not only this past year, but for several years, we’ve also experienced strong growth and change. In just three years’ time, we’ve: updated our website, improved our phone system, converted our core operating system, launched a new Online and Mobile Banking platform, and transferred to a new credit card platform. All these efforts have reestablished our solid foundation to: support future growth, create new product development opportunities, stay focused on member’s evolving financial needs, and respond more quickly to the financial industry’s advancements.

In 2018, we were able to begin showing the fruits of our labor by introducing several new products, many focused on providing you valuable savings options in this rising-rate environment. We partnered with the Allpoint ATM Network to provide you access to a total of over 60,000 surcharge-free ATMs across the nation. And, with more new locations to come - we opened a new Highland Heights location.

We have a strong desire to give back and make a positive impact in our communities. In 2018, we held various company-wide “Give Back” days in which employees volunteered at Matthew 25: Ministries and Habitat for Humanity. Additionally, we celebrated National Member Service Week with weeklong celebrations in our branches for our members and throughout the Credit Union for employees. Next year, we’ll be expanding our efforts as we are dedicated and eager to acknowledge, appreciate, and celebrate the communities we serve.

Moving into 2019, we are excited for abundant opportunities to develop our relationship together. We have a few new branches planned to expand our footprint and serve you in a capacity of more than just where you bank, but where you thrive, where your dreams are fulfilled, and where you gain confidence in your financial future. With many exciting announcements coming in the new year, one will be around access to thousands of totally free ATMs as we’re expanding our ATM network for added convenience and access to your accounts. Additionally, on the horizon, we have several innovative products and services including state-of-the-art Interactive Teller Machines (ITMs) which will be more dynamic than a typical ATM with robust features; we look forward to sharing additional details soon. Also, we will receive and assess our recent Member Survey results to learn of additional ways we can improve service and our product/service offerings.

We’ve gone through a tremendous amount of change which has made many new opportunities possible in 2019 and beyond. We are excited for our future together. We deeply appreciate the opportunity to serve you and the trust you instill in your Credit Union.

Timothy D. Ballinger
President and Chief Executive Officer


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