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General Electric Credit Union

A Message from Our CEO

Entering the second quarter of 2020, change in the market is apparent. While still fundamentally healthy, the economy has undoubtedly been affected by recent global events. With the Federal Reserve’s emergency move to lower interest rates— to ease the economic impact of the Coronavirus—we have aligned our rates accordingly. 

While there are indications of further adjustments from the Federal Reserve, this period of fluctuation offers you the opportunity to evaluate how lower loan rates can support your financial goals. For instance, if you have been looking to refinance or buy a home, you may consider taking advantage of decreased mortgage rates. On the savings side, putting your money into a certificate at a locked rate can protect your funds, even in the face of economic fluctuations. 

As we closely monitor the economy, the growth of the Credit Union also remains a key priority. We are continuing to expand our presence in the Tri-State area to offer you easier access. February saw the opening of our Florence location—the first to feature our new branch model. In the coming months, we will update our existing branches with this new model while we work to open locations in: Oakley, Montgomery, and Eastgate. With even more slated for development in the future, we are excited to join new communities and welcome members to the GECU family.    

Earlier this year, we also unveiled Interactive Teller Machines (ITMs), with self-serve ATM features plus an option to connect via video to a local GECU team member who’s ready to assist you. I’m pleased with the positive feedback we’ve received from members who have used our ITMs; many have mentioned the technology makes the transaction process more convenient. I encourage you to visit our Florence or Reading Road locations where you can use an ITM for yourself. We’ll have even more ITMs featured at our new branch locations as well. Please let us know what you think of the technology, as we are continually fine-tuning and enhancing the user experience. 

Finally, on behalf of our entire organization, I want to thank you for voting for GECU as this year’s Best Credit Union in Cincinnati. This is a tremendous honor, and we appreciate you recognizing our dedication to Improving the Quality of Financial Lives. We don’t take this award lightly; we will uphold this title as we grow and serve the financial needs of more Greater Cincinnatians.

Your Credit Union is here for you. As your trusted financial partner, we are committed not only to making your member experience better, but also providing the products and services needed for a brighter tomorrow. Thank you for your continued membership, trust, and loyalty. 

Timothy D. Ballinger
President and Chief Executive Officer


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