A Message from Our CEO
Happy New Year! From all of us at General Electric Credit Union, we hope you enjoyed your holiday season with family and friends.
Though another tough year, 2021 was an improvement over 2020. We encountered similar challenges, while also facing new ones. Something tells me we’re again looking forward to moving beyond these challenges and getting closer to a steadier environment. While supply chain and labor issues are still a reality, the U.S. is forecasted to grow 3.8% this year.1 As the economy continues to adjust, know we’re here as your financial partner.
Relationships are at the very core of what we do at GECU. This year, we will remain focused on finding new ways to grow our relationship with you and improve your experience. Equally integral is strengthening our relationships within the community. Before we look ahead to the new year, I want to highlight how your Credit Union gave back to the community this past year.
In 2021, opportunities started off slowly to volunteer in person, but ramped up allowing our team members to volunteer nearly a thousand hours of their free time in service to our communities both through our Giveback Crew events and their individual interests. This employee volunteer and giveback initiative, known as GECU Cares, also saw team members donating from their own pockets, raising substantial funds to support local organizations, including the Beech Acres Parenting Center and The Leukemia and Lymphoma Society. The Credit Union invested hundreds of thousands of dollars in our Giveback Partners (local non-profits who mirror our philosophy of People Helping People), our Sponsorship program, and our annual Robert A. Cunningham Memorial Scholarship Program.
I’m proud of the work our team members have done through volunteering their time, energy, and talents making a positive impact. Also, for how the Credit Union has continued supporting organizations across the communities we serve. As we continue expanding our footprint in the Greater Cincinnati area, we’re looking forward to even more opportunities. In fact, we’ll soon open the doors to our Liberty Way branch and are evaluating locations for a branch on the west side of Cincinnati.
In addition to more locations, we’re focused on initiatives to enhance your interactions with us. We’ll soon be launching our new and improved GECU website (only impacting our website; not Online Banking or our mobile app), currently slated to launch in February. We’re also enhancing our financial education events, articles, and other resources – the topics of which are continually updated to address our environment and what we’re hearing from members like you.
Your feedback has been and will continue to be fundamental in determining our focus as we strive to make your everyday banking experience the best it can be. I’m excited to build an even brighter future together this year. As always, thank you for your loyalty, support, and trust.
Timothy D. Ballinger
President and Chief Executive Officer
1Forbes: "The Economic Outlook For 2022 Will Be Impacted By Supply Chain And Labor Issues." 11.3.2021
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