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General Electric Credit Union

A Message from Our CEO

As we enter the second quarter of the year, the economy continues to show signs of recovery. The decreasing number of COVID cases and increased distribution of vaccines provide a measure of optimism. It’s reassuring to see some semblance of normalcy is approaching. The low-rate environment and the third wave of stimulus checks are intended to invigorate economic growth and we hope to see the positive effects bolster our economy and help support those impacted by the pandemic.

I’m elated to share your Credit Union was once again voted CityBeat’s Best Credit Union in Cincinnati by you, our members. It’s an honor to receive this distinction and it’s made possible by your dedication and loyalty. The award represents an achievement for our organization, but more importantly it reminds us to keep asking ourselves, what else can we do to enhance your experience with us?

Already this year, we introduced two new enhancements making it easier to interact with GECU team members. For your convenience, you can now easily schedule a time to meet with a team member at the location of your choice through our website. Specify what you want to discuss and avoid waiting in a branch; they’ll be ready for you. Chatting securely with a team member is now even easier as you can do so directly through our mobile app. While this has been available in Online Banking, you can now chat with us anywhere you are. And, before the end of the year, we will be unveiling a new website (Online Banking and our app will not change; just our website).

Our growth in technology extends beyond our online solutions. We’ve extended this through our recently introduced Interactive Teller Machines (ITMs). At first glance, an ITM may appear like an ATM. ATMs haven’t evolved since their introduction to the market in the late 60’s, until now. During the pandemic, we deployed countless ITMs so you could talk to a teller face to face through video. Now, we’ve expanded capabilities so you can access all your accounts 24/7, 365 days a year. Using your GECU debit card, we’re offering self-service access to all your accounts using an ITM to easily: make credit card and loan payments by cash, check, or by transferring from another account; transfer money between accounts and from lines of credit; cash checks down to the penny; and withdraw cash in denominations of a dollar any time of day.

We are excited to introduce a new opportunity for those opening a new account or needing to have a debit card replaced as we can now instantly issue cards in a branch. In addition to instant debit cards, we’re offering a new checking account benefit by adding another overdraft solution. We’re dedicated to offering checking accounts that work for you to make banking easier. 

Our commitment to our communities remains as strong as ever. Our GECU Giveback program was created to support local organizations within our communities and in 2020, we dedicated our efforts to our partners: Matthew 25: Ministries, May We Help, and Habitat for Humanity. We’re happy to announce our 2021 Giveback Partners are: La Soupe, Music Center of Cincinnati, and Operation Giveback; you can read more about them in the latest edition of Bright Horizons. We look forward to investing in these organizations as well as many others through this program and our Sponsorship program in the coming months.

We are focused on doing our best for you. As your needs evolve and opportunities arise, know your Credit Union is here. Thank you for your support, loyalty, and membership.

Timothy D. Ballinger
President and Chief Executive Officer


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