They taught you how to read, ride a bike, and look both ways before crossing the street. Now that they’re older, a parent may need your help.
Generation Z is creative, diverse, and pragmatic when it comes to money. The latter is due to the Great Recession, which placed them in the passenger seat to their parents’ financial struggles. As a result, Gen Z’ers are more likely to make conservative money decisions as they strive for stability.
The term ‘financial literacy’ didn’t always exist. In fact, before schools and institutions started teaching children and adults about money, people had to turn to their inner circle of friends and family for advice.