Site Search
Site Search

Indirect dealer program

Whether you're a one-store franchise dealership or a large auto group looking for alternative financing sources, we’re here to help you close more deals with confidence.

Drive your

business forward

  • 40 years in the indirect lending business
  • Funded $5B+ in auto loans over the last 4 years
  • 30 indirect lending team members to support you
For nearly four decades, General Electric Credit Union (GECU) has proudly supported auto dealers through our Indirect Auto Lending Program. What began as a local initiative in Cincinnati, OH has grown into a trusted regional network, helping our dealer partners offer competitive financing options to their customers while streamlining the lending process.

Why partner with us?

Fast funding
Quick decisions and quick funding to keep your deals moving. 
Competitive rates & terms
Flexible terms, up to 87 months, and competitive rates for a wide range of credit profiles.
Dedicated support
Our Dealer Development team is here to support your business every step of the way with regular communication, onsite visits, and all levels of support.
Digital efficiency
Seamless integration with major dealer platforms like DealerTrack® or RouteOne® with eContracting capabilities.
First-time buyer program 
The First-Time Buyer Program helps those new to vehicle financing get started with flexible, credit-friendly options and personalized support.
GECU GAP 
The GAP Program offers flexible auto loan protection with coverage for negative equity, deductible assistance, and easy claims—all at a competitive price with refund options. Ask a GECU Dealer Representative for more details.

Get started

icons-100.png
Connect with our dealer development team

Reach out to our team to learn more about our program and how we can tailor solutions to your dealership’s needs.

icons-2025-08-13T103138-529.png
Complete our prospective dealer package

We’ll guide you through a simple onboarding process to get your dealership set up quickly.

icons-2025-08-13T103151-474.png
Start submitting applications

Once approved, you can begin submitting customer applications through our preferred platforms and enjoy fast, reliable funding.

Who we serve

If your customer meets one of these requirements, they can join GECU and consider our financing options right at your dealership!

  • Ohio: Individuals who live, work, worship or attend school in one of the following are eligible—Adams, Brown, Butler, Champaign, Clark, Clermont, Clinton, Darke, Delaware, Fairfield, Fayette, Franklin, Greene, Hamilton, Highland, Licking, Logan, Madison, Miami, Montgomery, Pickaway, Pike, Preble, Ross, Shelby, Scioto, Union, and Warren.

  • Kentucky:Individuals who live, work, worship or attend school in one of the following are eligible—Anderson, Boone, Bourbon, Boyle, Bullitt, Campbell, Carroll, Clark, Estill, Fayette, Franklin, Gallatin, Garrard, Grant, Harrison, Henry, Jefferson, Jessamine, Kenton, Lincoln, Madison, Mercer, Nicholas, Oldham, Owen, Pendleton, Powell, Scott, Shelby, Spencer, Trimble, and Woodford.

  • Indiana: Individuals who live, work, worship or attend school in one of the following are eligible—Dearborn, Franklin, Ohio, Switzerland, and Union.

Ready to become a GECU dealer partner

Join our network of successful dealers and experience the difference of working with a lender who puts your business first. We are ready to welcome you to the GECU family of partner dealers!

              Additional contact methods

                [email protected]
                513.243.7900, prompt 4

              FAQs

              At this time, GECU does not currently partner with independently owned dealerships. We work with one-store franchise dealership or a large auto groups.
              You can click here to view all our current partner dealers.
              Currently, we have been onboarding new partner dealers within a few weeks. It's dependent upon when our Dealer Development team receives all required documents from the prospective dealers. It’s our goal to make set-up and implementation easy and quick!

              Helpful Resources

              The One Big Beautiful Bill Act: How It May Impact Your Money
              The One Big Beautiful Bill Act (OBBBA), signed into law in early 2025, introduces a mix of temporary and permanent changes that will shape how Americans save, spend, and plan for the future.
              Read more
              Charge Your Knowledge: Buying an Electric Car

              The first mass-produced electric vehicle (EV) was introduced by General Motors in 1996. Since then, these eco-friendly cars have only gained popularity among U.S. buyers. According to a 2025 report by Autoinsurance.com, worldwide EV ownership increased by an average of 53% year-over-year.1

              Read more
              Cloned Cars: Stay Alert When Buying from a Private Seller
              GECU Voices brings you guidance and insight from experts within the Credit Union. Today’s blog post was penned by Jason Wabrick, GECU's Vice President of Retail Lending.
              Read more