A message from our CEO

At General Electric Credit Union (GECU), we believe in having full transparency with our members and the communities we serve. Our CEO, Tim Ballinger, accomplishes this by sharing the latest news and events here at Cincinnati’s best credit union.

October 1, 2023

In the blink of an eye, we find ourselves wrapping up another fantastic year at GECU. I am truly proud of our team members’ hard work and dedication throughout 2023, not only in enhancing our product offerings but also continually delivering a best-in-class experience. We recently earned two awards from our member survey partner, MemberXP, for Best New Member Experience and Best New Account Experience. We greatly appreciate the valuable feedback, from members like you, that allowed for this recognition. 
The U.S. economy is steadily recovering from the global events of 2020 with strong consumer spending and a 50-year low unemployment rate. While the Federal Reserve continued to raise interest rates to further control inflation, analysts are no longer forecasting a recession. These are encouraging signs that indicate we will soon be back to a pre-pandemic economic environment. As always, we will monitor the market closely so we can best position ourselves to serve you with competitive rates, industry-leading products and services, and new ways to improve your financial life.
The holiday season is fast approaching, and many will soon begin their annual celebrations. In addition to spending time with those closest to you, the next few months may include shopping for gifts, decorations, and seasonal dishes. We have the tools and resources to make these experiences more convenient while reducing your risk of fraud. For example, digital wallet technology allows you to make contactless payments in-store, in an app, and online. This technology makes your checkout process easier while providing increased security since it uses an encrypted code to complete transactions.
Likewise, you can rely on our Debit Card Controls to monitor your card’s activity with real-time alerts. This season also offers the perfect opportunity to try our new person-to-person money transfer system, Zelle®, which can help you easily split the bill with family and friends at holiday get-togethers. On page 4 of this newsletter, you can learn more about how to make your holiday season easier and safer, so you can focus on what’s most important.
Just as we deepen our commitment to your financial wellbeing, we also remain dedicated to our community at large. Along with the GECU Cares team member volunteer events, our Sponsorship Committee – comprised of leadership from all areas of the Credit Union – is making a tremendous impact. This year alone, we have proudly supported or donated to more than 40 local organizations, causes, and events that are integral to the Greater Cincinnati community. I am grateful for all that the Sponsorship Committee is doing to fuel the great work of these organizations, and I look forward to supporting even more community partners as we head into the new year.
From developing and enhancing products and services to taking care of our communities, everything we do is possible because of you. You serve an essential role as a member-owner in that you continually make us better and inform how we can strengthen the Credit Union further. From all of us, thank you for your loyalty and for choosing GECU as your financial partner.

Tim Ballinger
President and CEO

General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.

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Committed to our communities
GECU supports local through our GECU Cares program, sponsorships, and our annual scholarship.