July 1, 2026
Thanks to your continued trust, your Credit Union has recently earned several special accolades. We were recognized by MemberXP, our member survey partner, as one of North America’s best credit unions in providing an exceptional experience in four categories: New Member Experience, Mortgage Experience, Online Banking, and Mobile App Experience. In addition, the Greater Cincinnati community once again voted GECU as a Best of Cincinnati for both banks and credit unions. These recognitions reflect the high standards we set for ourselves in serving you. Thank you for choosing us as your financial partner.
As we pass the midpoint of 2026, U.S. economic growth continues to be influenced by global tensions, with inflation placing pressure on household budgets through rising food, energy, and housing costs. Despite these challenges, the broader economy has remained relatively steady, supported in part by a stable job market and resilient consumer spending. In this evolving financial environment, you can count on us to deliver the tools and resources you need, no matter how you wish to bank with us.
Your Credit Union team members have remained focused on bringing these tools and resources to life, while also making an impact in the community. Recently, we introduced an enhanced Debit Card Controls experience designed to make managing your card more engaging. Whether you need to turn your card on or off if it’s lost, stay informed with activity alerts, or simply set spend limits, you can do so with confidence and peace of mind, while protecting against potential fraud. Beyond our digital enhancements, we’ve been actively involved throughout the community. This spring, we participated in the Annual Reds Opening Day Parade for the fourth consecutive year and again served as the presenting sponsor of the Cincinnati Zoo & Botanical Garden’s Zoo Babies event, which included a scavenger hunt, free admission and gifts for mothers on Mother’s Day, discounted tickets, and other giveaways.
Our team members also made a difference in the community through our GECU Cares volunteer initiative, supporting organizations such as: New Life Furniture Bank, Dress for Success Cincinnati, and Shared Harvest Foodbank. Additionally, we selected the recipients of this year’s Robert A. Cunningham Memorial Scholarship and the Next Step Career Path Scholarship. We are proud of our young members and wish them continued success.
Looking ahead, we are investing in improvements designed to enhance your experience and strengthen the value you receive as a GECU member. This includes implementing a new Customer Relationship Management system to provide more personalized, timely, and consistent support. We are also building a new website (separate from our ongoing improvements to Online Banking and the mobile app) that will serve as a trusted and intuitive resource throughout your journey. The new site will make it simple to find the right GECU products and services, explore rates and location information, and access helpful, easy-to-understand information to support your financial decisions. At the same time, we are in the early planning stages of building new GECU branches so we can be present in more communities and continue to serve those who prefer to connect in person. I look forward to sharing more about all of this in the months ahead.
While every year brings change, our role as your Credit Union is to remain a dependable, trusted partner. We look forward to growing with you and supporting our communities through the remainder of 2026 and beyond.
Sincerely,
Tim Ballinger
President and CEO
General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.