A message from our CEO

At General Electric Credit Union (GECU), we believe in having full transparency with our members and the communities we serve. Our CEO, Tim Ballinger, accomplishes this by sharing the latest news and events here at Cincinnati’s best credit union.

July 1, 2023

As we crest the halfway point of the year, our GECU teams are working hard to serve everyday financial needs and strengthen all areas of the Credit Union. We are actively elevating our first-rate organization in ways we could have only imagined previously, all to deliver you the best that banking has to offer. While at the same time, we remain in an extraordinarily healthy financial position with strong capital. Further, we are well-aligned for the future as one of the strongest credit unions in the country. Thank you for your continued trust and loyalty as a GECU member, and for giving us the opportunity to partner with you through all of life’s moments.

It's been a busy year so far with a host of projects and initiatives. In June, we introduced Zelle® as our new person-to-person money transfer system. Zelle® is a fast, safe, and secure way to send and receive money between friends, family, and others. The transition to this platform further demonstrates our commitment to enhancing the member experience. Likewise, we’ve expanded the capabilities of our Interactive Teller Machines (ITMs), equipping them with industry-leading technology giving you total access to your accounts, any time of the day. With our current ITM enhancements, this represents the biggest evolution of ATMs since their invention in the 1960s, further solidifying our position as a leader in banking technology. I’m pleased to announce a new GECU branch is on the horizon as we recently closed on a location in Dent for our much-anticipated West Side branch. Stay tuned in the months ahead for more updates about this exciting development as construction begins. 

Along with product and service enhancements, we’re continuing to grow our presence and impact in the community. In May, we celebrated the Cincinnati Zoo’s Zoo Babies event as a presenting sponsor for the second consecutive year. Several team members represented GECU at the Zoo on Mother’s Day, providing fun giveaways and surprises to moms and their families. Team members have also remained engaged on the giveback front. Through our GECU Cares events – helping organizations such as Hope’s Closet, the NEST Community Learning Center, The Cure Starts Now, Meals on Wheels, and many others – as well as team members’ own individual efforts, we’ve dedicated more than 650 hours of service in the community this year. I would also like to recognize and congratulate the eight high school seniors who were selected for this year’s Robert A. Cunningham Memorial Scholarship. Read more about these remarkable students, all of whom reflect the spirit of volunteerism in their own unique way.

As you can see, 2023 has been an eventful year, and we certainly have no intention of slowing down. I look forward to gathering more momentum through the remainder of the year – and beyond. Whether you’ve been a GECU member for just a few days or several years, we appreciate you being on this journey with us.

Tim Ballinger
President and CEO

General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.

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Committed to our communities
GECU supports local through our GECU Cares program, sponsorships, and our annual scholarship.