A message from our CEO

At General Electric Credit Union (GECU), we believe in having full transparency with our members and the communities we serve. Our CEO, Tim Ballinger, accomplishes this by sharing the latest news and events here at Cincinnati’s best credit union.

April 2022

For the fifth time, you have helped us receive the award for the Best Credit Union in Cincinnati. Thank you for placing your trust in us as your financial partner and know we do not take this recognition lightly. As we uphold the title, we will continue delivering you best-in-class banking experiences, in addition to the excellent service you deserve and expect from us.

Entering the second quarter of 2022, forecasts indicate we will see steady economic growth throughout the year. While this growth may not be as rapid as what we saw in 2021—because of continued supply shortages—we are already seeing an increase in retail sales in the first part of the year. Even with this increase, inflation has consistently driven prices to record highs. With the goal of curbing inflation and ultimately stabilizing prices, it’s anticipated the Federal Reserve will raise interest rates in the months ahead. As we continue monitoring all economic adjustments, your financial wellbeing is our top priority, and we are here to assist you every step of the way.

Over the last few months, we’ve been building upon the many material enhancements made in 2021. In early February, we expanded our branch footprint further with the opening of our Liberty Way branch–our newest location that offers you a true financial community center, where you can explore self-service options or receive one-on-one guidance and support. February also saw the unveiling of our new GECU website. Representing over a year of development and valuable feedback from members like you, the new site features an updated design, over 70 new and improved financial calculators, access to our Secure Chat feature so you can quickly connect with a team member with just a few clicks, and much more.

Another key focus for the Credit Union is our team members’ ongoing professional development. We recently introduced a certified financial coaching program that arms team members with skills and knowledge so they can enhance the level of service we offer. Once certified, these team members offer members informed counsel, refer them to tools and resources, and recommend products and services that can help make an impact on their lives. Especially in a time of economic uncertainty, having these specialized team members as a trusted resource can make navigating financial situations less challenging. We’ll share more information about the program this year as even more of our team members become certified.

In March, we held our 67th Annual Meeting in which we announced our Board of Directors election results. This year, incumbents: Cheryl Hill, Richard Ille, and Robert Peak were re-elected. Along with the other members of the Board, these individuals generously volunteer their time and make decisions that help the Credit Union grow. Also in March, we recognized five Robert A. Cunningham Scholarship winners. Congratulations to these college-bound high school seniors who truly embody the spirit of volunteerism within their local community.

As we continue through 2022, we look forward to strengthening our relationship with you further and continuing to care for the many communities we serve. Thank you for your continued dedication, loyalty, and membership.

Tim Ballinger
President and CEO

General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.

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Committed to our communities
GECU supports local through our GECU Cares program, sponsorships, and our annual scholarship.