A message from our CEO

At General Electric Credit Union (GECU), we believe in having full transparency with our members and the communities we serve. Our CEO, Tim Ballinger, accomplishes this by sharing the latest news and events here at Cincinnati’s best credit union.

April 1, 2024

This year marks the 70th anniversary of General Electric Credit Union (GECU). It’s astounding how this financial institution has grown since 1954. We were originally chartered to serve employees of General Electric Aircraft Engines, and we now serve more than 250,000 members throughout the Tri-State. As we reflect on this milestone, I want to thank you for your continued loyalty and dedication.

Likewise, we are grateful to be named the Best Credit Union in Cincinnati for the seventh year in a row. This recognition will be featured in CityBeat Magazine’s 2024 “Best of” publication. I’m pleased to announce we also recently won Best Credit Union as part of the 2023 Mason + Deerfield Lifestyle “Readers’ Choice” Awards. Receiving both awards is a tremendous honor, as is being your financial partner.

Following last year’s economic rollercoaster, the Federal Reserve’s efforts have helped to moderate inflation. Overall consumer sentiment is strong (the highest in the last few years), and unemployment remains historically low. This all bodes well for our economy which, slowly but surely, continues its recovery from past global events. As we monitor economic factors throughout the year, our priority remains to provide you with best-in-class service, along with the products and services you need, wherever you are along your financial journey. 

Enhancing our products and services has been at the center of many of our team members’ efforts this year. We recently introduced a new tool in Online Banking and our mobile app that helps streamline the process for submitting Skip-a-Pay requests. We also updated features on our Home Equity and Equity Rich Line of Credit products to make them more beneficial. Members who obtain a new auto loan with us or would like to add Guaranteed Asset Protection (GAP) to an existing auto loan financed with us, will soon be able to take advantage of a new, cancelable GAP insurance. Additionally, we will be introducing component replacement for members who have an automobile and would like to consider additional coverage like rim or wheel protection. There is more on the horizon as we evaluate products and test innovative services to improve your banking experience. 

Along with our products and services, we have several exciting events as we head into the spring season. We recently had the honor of participating in the Reds Opening Day Parade again this year with our very own GECU float. And just around the corner is our 69th Annual Meeting. During the meeting, we will review 2023, share plans and initiatives for the current year, and announce the results of the Board of Directors election. Later in April, we will announce the college-bound, high school students who will be receiving this year’s Robert A. Cunningham Scholarships. Then, in May, GECU will once again be the proud presenting sponsor for the Cincinnati Zoo’s Zoo Babies event, with a special discount on admission tickets, exclusively for members.

Last but not least, we are growing our physical footprint in the Greater Cincinnati area. I’m pleased to share we are making great progress with our first full-service West Side branch in Dent. Whether you live in this community or are just passing through, our team members look forward to serving you at this new location. At this time, we’re hoping to open doors in the late fall; stay tuned for more updates on our new branch throughout the year.

Continuing through 2024, we are ready to strengthen our relationship with you as your needs evolve and opportunities arise. Thank you for your membership, and here’s to another 70 years.

Tim Ballinger
President and CEO

General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.

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Committed to our communities
GECU supports local through our GECU Cares program, sponsorships, and our annual scholarship.