A message from our CEO

At General Electric Credit Union (GECU), we believe in having full transparency with our members and the communities we serve. Our CEO, Tim Ballinger, accomplishes this by sharing the latest news and events here at Cincinnati’s best credit union.

October 1, 2022

With 2023 just around the corner, I want to thank you for making this past year a great one at General Electric Credit Union. Our teams have worked hard throughout 2022, to elevate our products and services, and deliver the best banking experience possible–we have no intention of slowing down. As we strengthen our relationship with you further, while also deepening our commitment to local communities, I’m grateful for your membership and the trust you place in the Credit Union. It’s an honor to serve you.

Over the last several months, the Federal Reserve has raised interest rates to control inflation. The Fed will likely maintain these efforts until inflation slows or is mitigated, meaning we may remain in a similar rate environment for the time being.1 We’ve been adapting to this environment by introducing new products, enhancing features, and increasing rates for savings opportunities. And, as no two financial journeys are the same, we want to ensure you have a variety of solutions from which to choose. As your financial partner, we’re ready to meet you where you need us, so you can grow your hard-earned money.

Just as we work to develop our relationship with you, we are also supporting our communities, not only with sponsored and volunteer giveback events, but when the unpredictable occurs. Following the devastating weather in Goshen in July of this year, our teams contacted many impacted families facing power outages, structural damage, and other difficulties–offering our support. Through these efforts, we were able to assist many members by deferring their loan payments. Below, you can hear from a member who, because of being able to skip a payment, was able to take care of what mattered for her family during this challenging time. When our neighbors need us the most, we are there to lend a helping hand.

"The fact that you reached out to me, instead of me calling you, meant so much to me. Knowing I didn’t have to worry about making a payment allowed me to focus on getting my roof repaired and taking care of my family. At a time when other financial institutions would’ve sent late notices and penalties, you truly cared and offered a helping hand."
– Abby H.

Staying true to the credit union philosophy of “People Helping People,” we will strive to be the best we can be for you. We have dedicated team members who are listening for opportunities and feedback, and are sharing what they are hearing throughout our organization. Whether it’s on social media, through a survey, or a simple phone call, please continue sharing your voice as it’s essential in forwarding our efforts to Improve the Quality of Financial Lives. As always, thank you for your continued loyalty and support.

Tim Ballinger
President and CEO

General Electric Credit Union is a full-service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky.

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Committed to our communities
GECU supports local through our GECU Cares program, sponsorships, and our annual scholarship.