In 2018, it's estimated that Americans spent $9 billion on Halloween according to the 2018 National Retail Federation Halloween survey.1 Between costumes, decorations, and candy, the average American spent around $86.79.
Halloween is a huge money maker for retailers. Finding the perfect Halloween costume can be tough and it often comes with a price; many American consumers are willing to pay the markup to get the costume they want.
4 ways you can avoid being haunted by post-Halloween costs
Expand your shopping options
Sticking with the standard stores such as Walmart, Target, or Halloween stores can drive up the cost of your costume or decorations. You may be surprised at the deals and discounts you can find at other stores including: the Dollar Store, Party City, Marshall's, or warehouse stores such as Costco and Sam’s. Thrift stores also have great finds for costumes at a great price.
Detour from the Halloween aisle
Finding a deal on kids’ costumes means exploring other areas of the store. Seasonal Halloween costumes are often marked-up in price. Check out the toy aisle for dress up clothes that may be more reasonable.
Halloween is just one day a year. Take advantage of hand-me-downs if they’re available to save or consider surfing websites such as Facebook Marketplace where others are selling costumes from previous years for a great price.
Buying your costume at the last minute can help save as retailers want to move them before the holiday is over. It may limit your options, but could be worth it. Hitting the stores on November 1st or after will land you savings of 50-75% off.
When it comes to Halloween costume shopping, be flexible. Costumes are fun, but can’t break the budget. Plan ahead before shopping for your costume, candy, or decorations this year and know exactly how much you want to spend before you start shopping. Sticking within your budget will help make sure you aren’t haunted by Halloween purchases.