While it can be tempting to venture into new territory, new doesn’t always mean better. Housing all your accounts with one credit union can be advantageous so long as certain expectations are met or exceeded. This loyalty can pay off in multiple ways, including synergy between accounts that leave you with a holistic banking experience. Not sure if your existing banking relationship fits the bill? Review these signs that they may be worth the loyalty.
Signs Your Credit Union Is Worth the Loyalty
1. Your Needs Are Met
Does where you currently bank feel like a one-stop-shop for everything you need? This can look like industry-leading account options, game-changing technology, and a dedicated team there to help you open doors at all stages of life.
From a product perspective, do they have what you need or want? Checking accounts and savings accounts are the foundation, but what about certificates, Individual Retirement Accounts (IRA), Health Savings Accounts (HSA), business services, and wealth management services? Where you bank should offer a wealth of solutions and bring innovative products to the table.
2. Your Beliefs Align
Where you put or spend your money may be something you put a lot of thought into. If giving back to the community is a crucial part of who you are, a credit union that operates under the same mindset may be of interest to you. Review your current financial institution’s efforts – a track record of philanthropy work will make you feel good about remaining loyal.
3. You Value the Relationship
If you’ve been banking at the same place for many years, you may be on a first-name basis with some of the team members who work there. This relationship can serve you well when applying for a new account because they know you and may be more willing to work with you.
If you’re currently a General Electric Credit Union (GECU) member, know we value you and what you bring to our credit union community. Your satisfaction is our top priority, which is why we offer better rates and fewer fees than banks, nearly 100,000 free in-network ATMs,1 and helpful tools to keep your budget on track.
For non-members, you may be surprised how easy it is to secure membership. Eligibility is simple: You just have to live, work, worship, or go to school in select counties in Ohio (including Cincinnati!), Kentucky, and Indiana.
